Aniruddda Nazre

aniruddha nazre

Aniruddha Nazre-CSO and EVP Digital Media Services Reliance Pvt Ltd

Before SAP, Aniruddha Nazre worked for six years in the medical equipment industry, first in Zimmer, Inc., Bristol Myers and a division of Squib and then in Mathis AG (Synthes) in Switzerland. During this time, he managed to develop many new product lines and received 7 American and four European patents.

Originally from Pune, Aniruddha Nazre had his schooling at St. Vincent’s High School, and then graduated from COEP in Mechanical Engineering with BE in Mechanical Engineering in 1986, where  Aniruddha Nazre was the gold medalist. After completing MS degree in Biomechanics from Michigan Technological University, he completed his doctoral degree in biomechanics from Hanover Medical Center in Germany. After years of working in engineering, product management and business development, he completed an MBA from Harvard Business School.

Some remarkable investments made during his tenure in KPCB include Clarotrip, Job, Maphi India, InMobi, Veersa and Luxewoo in Aniruddha Nazre, 11 investments during the 9 years of KPCB Aniruddha Nazre, 11 out of which investment is liquid.

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Is there a role for Intermediaries to enhance trust in the Sharing Economy by Aniruddha Nazre

Is there a role for Intermediaries to enhance trust in the Sharing Economy by Aniruddha Nazre

Trust is a social lubricant that enables collaborative consumption markets and shared economy to work without friction.

Sharing saves people time, money but the belief are that someone gets permission to ride with strangers or to rent in a room.That they have never met. Yet this is one of the biggest concerns of using sharing economy services.

Aniruddha nazre sharing economy

According to PWC survey done in December 2014, only 19% share of the American adult population is involved in sharing econonmy transaction.1000+ surveys were conducted, 72% would like to participate in the shared economy in the next 24 months.

However, 69% say they will not trust the sharing of economy companies.To increase adoption and engender trust, the economy has developed a sophisticated chain of systems, algorithms,and finely calibrated systems of rewards,social graph integration, and behavioral analysis.

This is the next step in the development of eBay’s leading person-to-market market.The online setting presents a completely new context in which belief should be communicated without general predecessors and indicators.

With its many variables and unknowns,the Internet can be seen as a setting in which the knowledge of traditional rules and Everyday experiences do not apply, and as is considered to be a place of high risk.

The user has to face privacy risk in personal information that can end in the hands of wrong people,and financial risk through transactions with untrusted parties. So the real question is, is sharing economy companies doing enough to establish trust?

Traditional brick and mortar commerce have a long history of face-to-face contact, and for many years,have been organized primarily among those parties who knew each other or were in near physical proximity.

Recently, however, transactions between parties have swiftly taken hundreds of miles away without the possibility of personal contact betweentransaction parties. Third party neutral arbitrators who provide information about crossing the market in.

The market have made a big impact on establishing trust and increasing liquidity and quantity.A great example is the financial services’ industry,where third party agencies such as credit rating agencies (e.g., Experience and Equifax) have expanded the use of consumer credit widely.

If the banks are left to lend, then, they will lend only those big companies with which the banks have a personal relationship.A similar role is missing for third party information mediators in the online shared economy.

Sharing the economy companies Third parties need a third party to provide checks for identities,credit eligibility, driving records, criminal records, education, employment, legal status etc.

Based on the context of transactions of parties, companies like Onifido have the first incentive to increase trust through their online background check services. Certified checks for identity onfidoprovides credit,criminal records, criminal records, education, employment and credit for both economy companies and

Traditional brick and mortar industries. Depending on Onfido’s shared economy, services can increase trust and increase adoption.

written by Aniruddha nazre